JaanYar

Plum

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Ripe purple-red plums packed side by side, round fruits with a dusty pale bloom over their skins
The pale dusty bloom on a plum's skin is a sign of freshness — it rubs off, it is not a fault.

One of the most reliable fruits for gentle daily regularity — sorbitol and soluble fibre work together.

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Rich in anthocyanins (the natural colour pigments that make fruit red, purple or blue) and vitamin C — a real antioxidant contribution at ordinary portions.

Dried plums (prunes) are the single best-evidenced food for post-menopausal bone density.

People have grown plums on the Iranian plateau for millennia. We eat them fresh in summer and dried (ālū-Bokhārā) all year. They bring the classic Persian sour-sweet note to khoresh-e ālū and gently help a sluggish bowel.

Known to botanists as Prunus domestica.